Tönnies revolutionizes meat packaging
Rheda-Wiedenbrück, December 20, 2019 - Germany's leading meat company is taking its sustainability strategy seriously and is revolutionizing fresh meat packaging. With immediate effect, Tönnies is marketing some of its self-service goods in so-called flow-pack packaging. This saves up to 70% plastic and up to 60% CO2 per packaging unit. In addition, the new packaging is made from 100% recyclable film.
“The flow pack packaging is nothing less than the packaging revolution for the meat world,” says Clemens Tönnies, managing partner of the company. "The switch to this new system is complex, but we are ready to invest tens of millions of euros to bring the fresh meat packaging to the market."
Compared to the conventional MAP tray, the packaging consists of a film estimated at 4,6 g. Nevertheless, the material offers the best food protection. Tönnies has already converted part of the production lines to use the new packaging material.
"We are pleased that customers have been able to purchase the new packaging from various ALDI SÜD companies since this week," explains Jörn Evers, Tönnies' Chief Sales Officer. Evers has been looking for a solution to reduce plastic for years. With the solution from the manufacturer Fuji, the solution for the packaging of the meat world has now been found. “We are now calling on retailers to implement this sustainability solution. We are ready because we have the solution. "
Another advantage of the recyclable film is that it reduces the transport volume. Up to 80% less space on the truck enables a reduction of over 60% CO2 emissions in the transport kilometers. "We show that sustainable management is possible," says Clemens Tönnies. "If there is demand from retailers, we will convert further lines and thus contribute to solving sustainability issues."
Image: Tönnies.
