Franchise economy grows 2012 clearly than in previous years

Almost 9 percent more franchisees than 2011 and even 10 percent more jobs in franchising compared to last year - these are the main results of the current statistics for the development of the franchise industry in Germany 2012. To ensure that growth is significantly stronger than in previous years. In absolute figures that last year more than 72.700 franchisees (2011: 66.900) means 546.200 employees (2011: 496.300) employed. This very positive development is completed by a slight increase in overall sales of the industry by about one percent to 61,2 billion euros. Only when the number of franchisor a marginal decline of 990 985 on systems should be noted.

By industries, the service sector is a significant growth in 48 percent of the largest area (plus 8 2011% against). This is followed by the trade, in the 27 percent of all systems are located (minus 5 2011% against). Light has gained the hospitality industry with 17 percent (plus 1 2011% against). The craft could not keep the growth from the previous year and now stands at 8 percent (minus 4 2011% against).

. Torben L. Brodersen, CEO of the German Franchise Association eV (DFV), who gave the investigation in order, expressed his satisfaction: "While generally 2012 historically held little start-ups, the franchise industry forms a countertrend Anyone with you all. current economic uncertainties for the path to independence decides decides obviously increasingly for a foundation in the context of a network and with the support of a strong partner. " At the same time Brodersen but are also critical, and notes: "How gratifying, we assess the positive development, we know also from numerous meetings with franchisors that they could not achieve their growth targets 2012." These statements are also reflected in results of an internal survey of the communications end members 2012 resist. According to this mood image Thus, around 37 percent of surveyed franchise business grow "only" to five new partners. There are also around 10 percent who gained-no franchisees.

"Most franchise start-ups, there was also in the main draws in the franchising, ie with the more established and larger networks," says Brodersen. "Basically the franchisee recovery remains one of the most challenging tasks in the near future. We will offer the DFV active support to ensure that all systems are able to grow in the future."

An additional result from the survey, for which the International Center for Franchising & Cooperation from Münster is responsible on behalf of the DFV: The proportion of women in franchising is 32,7 percent. "Here, too, we still see a lot of potential and want to use the result as an opportunity to work with suitable partners to get more women interested in franchising," emphasizes the DFV managing director.

Source: Berlin [German Franchise Association]