And on Sundays also an egg ...

New CMA / ZMP market study on consumption during the week

At the weekend, breakfast is extensively served in Germany. The boiled egg may not be missing on Sunday at over 20 percent of respondents on the breakfast table. In general, the day of the week clearly determines which meals are consumed where and what is on the plate or in the glass. This is shown by the results of the new representative study "Consumption Behavior in the Weekly Course" by the CMA Centrale Marketing-Gesellschaft der deutschen Agrarwirtschaft mbH and the ZMP Zentrale Markt- und Preisberichtstelle GmbH.

The study sheds light on the relationships between eating and drinking habits and the individual days of the week and, in particular, highlights the differences at the weekend. The three main meals Breakfast, lunch and dinner are still playing a major role for the Germans. But from Monday to Friday it has to be quick and easy. At the weekend, however, respondents spend more time eating. Especially the dinner on the weekend you enjoy happy in a social group with friends and acquaintances. Also in the restaurant then prevails in comparison to the working days high activity. Particularly noticeable, if not unexpected, is the increase in alcoholic beverages on the weekend: from Friday to Sunday, consumption is growing by almost a third. This is mainly due to the evening meals, which are taken outside the home. Also the snacks are gaining in importance. Here, however, a different picture is emerging: The small snack in the morning finds most weekdays most friends. This is explained by the fact that this meal is especially important for eating in the workplace. The snack in the afternoon is again very popular on weekends. Especially on Saturday and Sunday you have some free time for coffee and cake. The study is based on an evaluation of some 48.000 interviews conducted from July 1999 to June 2003 as part of the Consumption and Convenience Monitor (VeCoM). With daily telephone interviews, this method is used to query the complete consumption of food and drinks on the day before the survey with Germans from 14 years ago.

The 34-page study "Consumption behavior during the week" is available under reference number K391 at a purchase price of 92 euros plus 7 percent VAT as a printed and bound version or as a PDF file from:

ZMP Central Market and Price Reporting Office GmbH
Sales
Mailbox 25 69
53015 Bonn 

Further information on market research can be found on the Internet at www.zmp.de/mafo.

Source: Bonn [cma]