Alliances in the production chain against greed is cool mentality

Sonnleitner criticizes the marginalization of quality products

The chairman of the Federal Association of the German Food Industry, Dr. Peter Traumann, and the President of the German Farmers' Association (DBV), Gerd Sonnleitner, agreed at the opening press conference of the International Green Week 2004 in Berlin that the "greed is cool culture" could not be a solution for a country that one of the richest in the world. Declaring greed as a social virtue and looking for economic prospects in it is the wrong way to take advantage of the opportunities of an emerging economic upswing. Rather, the aim of industry, trade and agriculture should be to move away from cheap stealth and towards a quality and service offensive.

This offensive should make it clear that the agriculture and food industry offers quality products that make an important contribution to a good attitude to life and thus have a task beyond mere nutrition. Discount and price battles offer no prospects, neither for trade and industry, nor for consumers, stressed Traumann. By discount battles, consumers would be unsettled and would just wait for the upcoming even cheaper offer and leave the goods on the shelf for the time being. The discounters are a successful sales type that has its place in the market, stressed Traumann. But there should also be alternatives for consumers, on which industry and trade would have to work intensively.

DBV President Gerd Sonnleitner emphasized that the farmers are strongly opposed to the marginalization of their quality products. They launched the "Food is worth more!" campaign to promote the social appreciation of stinginess. opposite. To do this, they sought alliances along the entire production chain. With the dairies, for example, they wanted to create a counterbalance to the food retail trade in the market. The Cartel Office encourages the marketing organizations to go down such a path.

Source: Berlin [dbv]