Nestlé Study: Consumers are increasingly interested in quality

The Germans look for when grocery shopping ever more and more closely at the quality. Here in four consumers already counts (26%) to the group of "Quality Eater", which place particularly high demands on the quality of food. In addition to good taste (89%) and high safety (92%), food for "Quality Eater" good for health (92%) must be and sustainability aspects such as animal welfare note (81%). So a key finding of the current study Nestlé "This is (s) t Quality", which has reacted, as in previous years with the Allensbach Institute of Food Group. Besides 1671 representative consumer interviews were additionally interviewed opinion leaders 120 31 and experts from German trading company by the then specialized group Nymphenburg.

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Current consumer survey in cooperation with the agency "taste!" - How great is the loss of confidence in the food industry? Who do German consumers currently trust?

• Trust is an issue that counts - the German food industry is still in the best position compared to some other German industries. But: 60% distrust her!

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Representative study by Forsa and SAS: 62 percent of respondents ignore them directed advertising, see 76 percent advertising too little oriented to their needs

Most consumers are advertising an open mind - if this appeals to their personal needs. Right here, companies still much catching up to do. In addition, they do not draw on the potential offered by the Internet for marketing and customer loyalty, by far. These and other findings of a representative study of the market research institute Forsa on convergence in the sales approach, which has been prepared on behalf of SAS, the world's largest software manufacturer.

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Social Media for Business: What content works?

The new study of vi knallgrau, daughter of Virtual Identity AG, and the program "Journalism and Public Relations (PR)" FH JOANNEUM in Graz examines one of the most important questions about social media for business: What content works?

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More money for the Kids

For the 20. Times the Kids Consumer Analysis (KidsVA) provides a comprehensive overview of the media and consumer behavior of the used 6,04 million children and adolescents aged up 6 13 years in Germany. The representative study is considered the leading study for young audiences in Germany. In addition, since last year, the group of respondents is expanded (4 million =) to the 5- and 1,37-year preschoolers. Here is also the media and consumer behavior in the center through which the parents gave detailed advice.

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Thread the Sales Convention NORDAKADEMIE Elmshorn

The Sales Convention in NORDAKADEMIE Elmshorn is becoming increasingly popular with sales experts from Hamburg and Schleswig-Holstein. Was it last year 120 conference participants so found this time a more than 150 managers and professionals in the main auditorium of the University of the economy in order to learn about success factors for the sales management. Also in the third Sales Convention in NORDAKADEMIE had marketing expert and organizer of this event series, Prof. Dr. Lars Binckebanck, again invited many specialists from research, consulting and practice as speakers.

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More often, shorter and more than planned: This is how consumers shop today

Grocery shopping today is characterized by a higher frequency of shopping combined with a shorter time spent in the markets. The new POS Marketing Report 2011 | 2012 from Lebensmittel Zeitung (Deutscher Fachverlag, Frankfurt) and UGW Communication provides information on purchasing planning and shows which sales mechanisms from manufacturers and retailers work best. And what role brands play today.

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On common rules on food labeling, the EU member states have agreed: information on the energy content, the fats used and the sugar and salt content of the food are the future be available on all food packaging. As such labeling is perceived when it is printed as a single label in the field of packaging, and if this encourages the selection of healthier products, scientists examine since 2008 in the EU research project "FLABEL". involved is the Institute for Consumer and Behavioral Research at Saarland University, headed by Professor Andrea Gröppel-Klein.

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... says Facebook about itself

At the end of the DLD conference, Sheryl Sandberg presented new key figures on the influence of Facebook on the European economy. International study shows: Facebook creates an added value of 15,3 billion euros to European gross domestic product. Companies generate sales of 32 billion euros through activities on or with Facebook. In Germany, Facebook offers medium-sized companies in particular great growth potential: The economic added value here amounts to 2,6 billion euros for the gross domestic product.

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Organic products are becoming increasingly popular - especially among younger consumers - consumers appreciate clear information on their origin

Organic food is becoming increasingly popular, especially among younger people. This is one of the results of the new "Ökobarometer" study, which was carried out on behalf of the Federal Ministry of Agriculture. 71 percent of all respondents under 30 said they bought organic products. According to this, 16 percent of them purchase organic goods either exclusively or frequently. 55 percent occasionally consume organic food - an increase of 16 percent compared to the 2010 survey. As part of the continuous representative study, a total of 2012 German citizens were asked about their consumption behavior when it came to organic food at the end of January 1.006.

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For most Germans, Christmas is and will remain a positive family celebration in 2011 as well. The majority of German citizens want to celebrate with their families over a decorated Christmas tree, give each other presents and enjoy good food. This is the result of a current study by the Foundation for Future Issues, an initiative by British American Tobacco, for which over 1.000 German citizens aged 14 and over were surveyed in a representative manner. At Christmas, the majority of Germans think of a decorated Christmas tree (78%), spending time with the family (71%), being cozy (67%) and visiting relatives (60%). But also the decorated shops (67%) in the city centers and the gifts for the giving of presents (71%) are mostly associated with Christmas. Negative associations such as family quarrels (7%), kitsch (17%) or shopping and errands stress (36%) are mentioned by only a minority of Germans.

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