BMELV study examines needs of older consumers
With Download - possibility of complete study
"Older people often make different demands on the usability of products and services. Therefore, we investigated in a study to what extent it is possible and sensible, generation-friendly products and services specifically to identify," said Ursula Heinen-Esser, Parliamentary State Secretary to the Federal Minister for Consumer Protection , the end of June in Berlin.In the description given by the Federal Ministry of Consumer Protection in November 2008 commissioned study "marking generation driven products and services - Review and possibilities for action" was examined, among other things, whether a seal would "generational justice" simplify consumer choices. The study was eV for Market Environment Society conducted by imug Institute. The now present results will contribute to the initiative Economic Factor Age of the Federal Government.