Rügenwalder Mühle launches vegan snack novelty
The Rügenwalder Mühle and the photographer and content creator Paul Ripke are taking the next big step in their cooperation: In this context, the family company is launching the Vegan Mühlen Snack Paulled Pork. The hearty snack made of fluffy yeast dough rolls filled with vegan pulled pork in sweet and smoky barbecue sauce will be available in stores in a practical to-go format in a multipack of three from the end of November.
"In cooperation with Paul, we are launching our first vegan snack, the perfect extension of our unrefrigerated snacks for hearty and varied snacking," says Steffen Zeller, CMO at Rügenwalder Mühle. "We are not only expanding our own portfolio, but also the snacking market as a whole with an absolutely innovative snacking novelty - and are now bringing the perfect preparation for Veganuary to the shelves. Whether on the go or when something has to be done quickly, he Fits into every pocket and every dietary habit. In fact: it tastes best when everyone likes it."
Paul Ripke has been the Rügenwalder Mühle brand ambassador since August 2023. About the new snack he says: "I don't like pork, but vegan paulled pork, in a smoky sauce, that's LIT!"
Therefore, the snack does not contain any meat. The vegan wheat-based paulled pork, like the entire snack, does not contain any flavor enhancers or thickeners. It is also a source of protein and rich in unsaturated fatty acids.
The Vegane Mühlen Snack Paulled Pork is integrated into the family company's social media activities as part of Rügenwalder Mühle's Veganuary campaign. There is also shopper activation at the POS in the form of shelf advertising through eye-catching packaging with a prominent image of Paul Ripke.
