FH Düsseldorf: "Sales-related strategies for the internationalization of the food discount market"
New study published
The third edition of the research reports of the Department of Economics at the Düsseldorf University of Applied Sciences (ISSN 1866-2722) has been published. The author, Prof. Dr. Manfred Turban, professor for international retail marketing, together with Julia Wolf, a graduate of the economics department, examined the question of which internationalization strategies the German food discount store operators Aldi and Lidl use and compared them with one another.