Recent study shows the great influence of children on the purchasing behavior of their parents

The influence of children on the purchasing decisions at the grocery store is enormously underestimated by parents. This is the result of a new study by the University of Vienna. Only half of the impulse purchases that are triggered in the supermarket of children, parents also aware. Consumer researchers Claus Ebster and Udo Wagner from the Institute of Business Administration of the University of Vienna have published this in the prestigious journal "Journal of Retailing and Consumer Services".

"Most parents is unclear how much they are influenced in their purchasing decisions of their offspring," says Claus Ebster. At the 200 parents were unnoticed observed, while with their children shopping went in supermarkets, and then interviewed them. When asked how many of their purchases were influenced by their child, the parents gave an average of only half of the concealed observed purchases. "When you consider that most buying decisions are made in the business office, neither the trade nor the parents themselves should the influence of children on impulse purchases underestimated," says Udo Wagner, professor of business administration at the University of Vienna.

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As the implementation of lean concepts in manufacturing companies can be successfully designed and how companies can meet the challenges on the road to realization, show experts and practitioners in the Model Factory Forum on Tuesday, 5. May 2009.

Lean concepts support manufacturing companies to meet the challenges of more competitive global markets. Numerous success stories, such as significant increases in efficiency can be realized in the company by minimizing unnecessary cost drivers with simultaneous appreciation of the core processes.

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TUM study calls for greater transparency in the top floors

The remuneration of many boards of directors does not meet the significantly increased requirements for their control function. The criteria that make up executive salaries are still not transparent enough. These are results of two studies of the Technical University of Munich (TUM) and the University of Karlsruhe (TH), who analyzes the evolution and composition of management salaries 330 listed companies between 2005 and 2007.

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WIth links to the original work

Education and social imprinting are crucial in ensuring that women risks and competitive situations rather shy than men. This is shown by two recent studies by British scientists, which published for the Study of Labor (IZA), the Bonn Institute. In a broad-based behavioral experiment economists found that students pure girls' schools are just as willing to take risks on average as boys.

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Personnel symposium at the University of Applied Sciences of the middle class (FHM)

As companies with internal conflicts constructively deal and the opportunities that can arise from even being discussed within the framework of a personal conference at the state-recognized, private professional school of the middle class (FHM) in Bielefeld. More than 50 conference participants from the personnel departments of medium-sized companies in the region, as well as entrepreneurs and consultants took the opportunity to learn and exchange ideas about conflict management.

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Notorious Zapper or commercial break connoisseurs - market researchers and advertising psychologists try to find out with the help of test supervisors and subjects, such as billboards, shop windows and commercials are accepted. The software SHORE? the Fraunhofer Institute for Integrated Circuits IIS will help determine if the message is getting through.

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Analysis in the current WSI

About half of the employees in Germany work in an operation with the works council. What about the others? Why there are enterprises without employee participation and management and employees deal with each other as in these companies, sociologists Munich Technical University have researched. Your of the Deutsche Forschungsgemeinschaft (DFG) sponsored study identified based on case studies in 26 company four types of companies without works council. This ranges from discounters branch, in which the management regarding the establishment of employee representation hampered by successful industrial operation, in which the workers hardly miss a formal representation, as long as they feel that with "informal"

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Nielsen study on the development of the German organic market

Organic grocery groups with the highest sales in the food retail trade again achieve double-digit plus - organic buyers bring food retailing sales and frequency - convinced organic customers do not change their shopping behavior even during the crisis

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Climate-friendly consumer behavior can become another pillar of climate protection and offers companies considerable market opportunities. So far, however, this potential has hardly been used. This is shown by the results of the 2 ° study "Climate protection for everyone!", Which was carried out by the market research company GfK and the consulting company Response on behalf of the "2 ° - German entrepreneurs for climate protection" initiative. Accordingly, consumers want better orientation aids through clear labeling and a larger range of climate-friendly products. Consumers, on the other hand, reject consumption, limit the variety of products or noticeable price increases for climate protection.

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The technology center computer science and information technology (TZI) at Bremen University and the consulting company "netDV" develop IT assistance system and test it in food markets.

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FOM asks for: the professional development of economy very important

Despite a high workload, specialists and managers in Germany attach great importance to professional development. This is a key result of the current "FOM asks for" survey. Under this brand, the FOM University of Applied Sciences for Economics & Management conducts surveys on economic issues at regular intervals. In order to examine the workload and the satisfaction of specialists and executives in the commercial area, the FOM surveyed 302 self-employed persons, managers and specialist employees at the end of the year. Almost 77 percent of the participants are satisfied with their own work. The overwhelming majority of respondents consider active further training to be important.

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