Increasing complexity of customer demand is forcing retailers and manufacturers to enter into new collaborations / closer cooperation as a strategic royal route / 80% of purchase decisions are made directly on the shelf

Retail companies and manufacturers of consumer goods are facing a paradigm shift: away from power struggles over conditions, discounts and payment terms, towards consistently cooperative market cultivation. 84% of the decision-makers from brand manufacturers and almost 83% of the retail managers surveyed see the close cooperation between the two areas as the most important success factor in the battle for market share, profitability and customer satisfaction. The focus is on the strategic challenge of having the right product at the point of sale (POS) exactly when the customer demands it - not just per season, but where necessary per day or even time of day. The goal is: closer cooperation along the entire shared value chain. Although the importance of the topic has apparently been recognized, only around 30% of market participants have systematically tackled such collaborations between manufacturers and retailers. And just 10% of the manufacturers or 20% of the dealers are very satisfied with the results achieved. This hesitation threatens to lose valuable market potential. This was the result of a recent survey by Booz & Company among the 100 most important retail managers and consumer goods manufacturers in Europe.

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More than 150 experts dealt with the future prospects of mobile Internet applications in companies and public administrations at the SimoBIT annual conference in Berlin in 2008 under the motto "Mobile Internet - How the world of work is changing". 12 project groups presented future-oriented solutions for the markets of tomorrow in the areas of healthcare, mechanical engineering, public administration as well as craft and trade.

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How much earned a machinist? What is the content of a bank clerk? What gets a chemical engineer? How much deserves a construction manager? What gets a physiotherapist? How is the content of a web designer? What deserves a Werbekaufmann? How much salary gets a kitchen help? Answers to these questions, the website www.lohnspiegel.de with information on actually paid wages and salaries. Here is a non-commercial and free information offering that is managed by the WSI collective agreement archive in the Hans Böckler Foundation. The wage levels has in his now updated and expanded version have effective monthly remuneration in 250 activities from around 30 professional areas:

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Functions follow the technology trend

Modern scales in the supermarket are increasingly evolving to be weighed and print terminals of computer networks. The latest generation no longer requires a keystroke, but may differ apples and pears itself thanks to optical image processing. And when it comes to differentiating tomatoes with and without stem from the bush, then asks a spirit level at the customer narrowly Menu selection Return. Formerly a retail scale was only in use to determine the weight of a sales article. Today, this idea seems to downright antiquated. Scales are fused not only with receipt and POS systems; they provide the seller extensive product information and advise the customer the recipe item or a matching wine. All this works only if the balance is connected to a data network and is equipped with appropriate software. But precisely because the problem starts, white Tudor Andronic from technology specialists Bizerba http://www.bizerba.de in Balingen: "At the moment, if that is what we expect from a balance, then a balance must learn the language, the talk the other systems in the field. And that is SOA. "

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Keep material flow transparent

Order is a flexible term in warehouses. Storage areas can be changed or relocated at any time. In a Brandenburg ironworks, forklifts will in future ensure traceable material flows and an overview in the warehouse. Automatically and by the way.

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VuMA as the first market media study with non-EU residents

The current consumption and media analysis, the VuMA 2009, will be published shortly. It is the first market media study to be based on the population of Germans and EU foreigners aged 14 and over living in Germany. This corresponds to a potential of 67.026 million people. "With the expansion of the database to include EU foreigners, we are following the path taken by Media-Analyze Radio," explains VuMA spokeswoman Henriette Hoffmann. "This enables advertisers to compare the performance data of television and radio on this broad basis," adds Dr. Michael Keller, deputy spokesman for VuMA. The AGF / GfK television panel has included the group of EU foreigners for several years.

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IT standards make logistics systems of the future more responsive

Rising energy, fuel and transport prices will bring retailers a seven percent increase in logistics costs in 2009. This emerges from the study “Trends and strategies in logistics 2008” by the Bundesvereinigung Logistik www.bvl.de. For industry it would even be a whopping ten percent. At present, retailers put the share of logistics costs in total costs for 2008 at an average of 15,9 percent, and industry at seven percent.

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Annual industry analysis of the butcher's trade for individual positioning

The current edition of the 2007 operating cost comparison published by the German Butchers' Association is available. The nationwide data collection is based on the balance sheets and profit and loss accounts of selected butcher shops. A total of 165 questionnaires were made available by butcher shops, their accounting offices and tax offices as well as some state guild associations, which were processed under strict anonymity.

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The financial crisis also hit the economy in Germany hard. A study by WHU has now examined how the controllers in companies deal with the enormous challenges and what measures they are taking. The result: There are first signs of changes in corporate management.

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