(DLG). Food manufacturers now have the opportunity to provide them with the well-known mark of origin "Quality from Germany" their products from German production. Thus, they contribute to the increased awareness of "typical German specialties", "traditional recipes" and "quality-oriented production process" bill and give the operator confidence and orientation ...
The study findings are based on research and analyzes in the period from September to December 2013. In addition to a comprehensive enterprise survey and numerous interviews with experts in the food industry in particular forms a performance analysis of 144 companies from all segments of the medium-sized food industry, the empirical basis of the study.
German trade is more than ever in transition. Efficiency improvement projects, surplus space in almost all areas and formats, as well as increasing competition from former pure online retailers, international retail giant and increasingly vertikalisierende manufacturers are trading companies and their executives are coming under pressure. A change in their business models should have the highest priority - this in practice, however, there is a lack of strategic skills. This underlines a recent study of management and technology consultancy BearingPoint and IIHD Institute, were interviewed for the executives of 30 German trading company.
The research team has investigated whether the efforts of an employee to a customer arrives alike in this. The scientists were able to find a positive relationship between customer-oriented behavior of the employee and the perception by the customer. Come add a high level of authentic friendliness, the effect increases significantly, they write in an advance online published article in the journal British Journal of Management (DOI: 10.1111 / 1467-8551.12049).
Almost all companies (94 percent) send general information, but only slightly more than half provide customers with special offers. Consumers prefer exactly the opposite: More than half do not want any information about services at all. Just over a third prefer information on special price promotions and offers. Companies should therefore emphasize special offers more than before in their active customer communication.
In his dissertation presents Prof. Dr. Andreas Weissenbach, course director in mechanical engineering at the Duale Hochschule Baden-Württemberg Mosbach, using case studies and simulations, a concept for an enterprise-wide maintenance of SMEs. In a pilot project this completely new way of cooperative use of resources will now be put into practice.
The results of the analysis, the two authors now published in the book "Future Perspectives of the inner-city retailing in eastern medium and large cities". The data are based on written surveys of each charge of urban planning, economic development and city marketing, the Chambers of Commerce and on its own surveys to stores in so-called 1a locations locally. Also already present retail reports were included in the analysis. "We describe every single city with tables and data as total sales, purchasing power, sales areas, of offerings, 1a locations, shopping center space and vacant retail space," said Hessert.
And this comes at a price: There is hardly a sector employee turnover is as high as in the services sector. The constant contact with customers is a mental challenge that can lead to stress and fatigue, and in extreme cases to sickness absence or even termination. As Prof. Walsh and his colleague Prof. Boris Bartikowski could now prove by the Euromed Business School in Marseille in a study that emotion work for the overall satisfaction of the service staff plays a decisive role. The report economists in the current "European Journal of Marketing".
Christoph Becker (United Internet Dialog), Head of Labs Email 360 ° BVDW: "E-mail is the most widely used Internet application and also the most efficient communication channel to encourage consumers to buy Therefore digital communication via email is also. from a commercial perspective, a topic on which no company comes over. email is the central "Linking Pin" in the digital business and communications services as well as in e-mail marketing. "
In total 1255 employees have been involved in six major German companies in the investigation. They are each at about half the group of 30- to 40jährigen and the group of 50- to 60jährigen. The company is the company of the automotive supplier industry, the electrical industry, the insurance industry, the IT services, trade and commercial waste. Using questionnaires, the authors have the study to determine how the employees experience the working conditions in their companies and what settings they have towards their company.
Who searches the Internet for useful freeware or shareware for your own computer, lands in the search often occur in download managers. At first glance, these applications promise useful features like a faster or paused downloads and protection against viruses. However, said aid programs over the desired by the user application also install these "Download wrapper" often unwanted software, especially specific toolbars for the Internet browser. Particularly annoying: Some of these additional programs nest after installation so deeply into their own system, they can be removed only with difficulty and a greater expenditure of time again. then helps partly even only resets Windows. This is indicated by the magazine PC World in its new issue (6 / 2013, 3 EVT. May). Readers learn it well, which download manager should avoid them better.