Food has to taste good, otherwise there is no quality. That's what 96% of consumers say in the current consumer study “Consumers' Choice2011”, which GfK and BVE presented on the occasion of the world's leading trade fair for food, Anuga.
The cultural values of family businesses are seen as a key differentiator from non-family businesses. Their competitive advantages and disadvantages are based on them; these values guarantee the stability and reliability of the economy in the public perception. The practical and scientific importance of values for family businesses is undisputed. The small number of scientific works dedicated to their investigation is all the more astonishing. "Above all, the question of how values in family businesses are actually passed down through the generations, how they remain stable and at the same time change over time has so far remained largely unanswered," says Prof. Dr. Arist v. Schlippe, the academic director of the Witten Institute for Family Business. A research work from the institute of Dr. Mirko Zwack offers an answer: "With stories about the start-up phase, crises and incredible successes and those about company founders, leaders and owner families." The work was awarded the 2011 prize of the Systemische Gesellschaft (SG) in Berlin.
In order to structure the multitude of information about the population, market researchers divide people into different consumer groups according to certain criteria. The Gesellschaft für Konsumforschung (GfK) based in Nuremberg, one of the largest market research institutes in the world, has developed a process that takes two dimensions into account: Consumers aged 14 and over are assigned to one of 15 biographical worlds according to their stage of life and financial situation. According to GfK's findings, the phase of life - from school and training through the employment and family phase to retirement - largely determines purchasing, consumption and media behavior. The economic situation determines how much money is available for consumption. In the middle phase of life, a distinction is made between top, middle and simple life situations, in the retirement phase between working class and middle class.
Expectations, incentives and recruiting measures What demanding companies in the food industry of potential leaders? What this in turn expect from their future employers? How to find both sides to each other? On the initiative of TOPOS Nuremberg Fachhochschule Erfurt interviewed as part of a nationwide study companies and candidates, special attention was paid to the intermediary role of headhunter.
Food labeling for packaged goods varies significantly by the year 2014. the origin information is then compulsory for all meat, the exact requirements yet to be worked out. Perhaps even more significant are the requirements for packaged sausages. Under the new rules, the calories and nutrients of sugar, carbohydrates, protein, fat and saturated fat and salt sodium per 100 grams must be shown in tables on the packaging. On the other hand, substances that can cause allergies, be recognized on the packaging at first glance.
The Kids Consumer Analysis (KidsVA) has since 18 years a wealth of data and information about the media and consumer behavior of the used 6,13 million children and adolescents aged up 6 13 years in Germany. The representative study therefore is the most important study for young audiences in Germany. This year, the group of respondents was first expanded (4 million =) to the 5- and 1,4-year preschoolers. About the media and consumer behavior gave parents detailed information.
There is no breathing space for the German food industry: the prices of many raw materials have reached astronomical heights - further increases seem inevitable. Major domestic markets are saturated, growth in young foreign markets is limited by brand awareness. A market shakeout is programmed. But which strategies can companies still use to free themselves from the cost trap? What options do you have in the "sandwich position" between price and cost pressure? The current industry study "Food & Beverages 2011" by Dr. Wieselhuber & Partner (W&P) in cooperation with West LB.
Consumers want to know whether a company pays its employees fair wages. The big media topic about executive board salaries, on the other hand, is far less relevant. Only half of consumers would like companies to provide transparent information on this. This is shown by the first German transparency study by Klenk & Hoursch, for which around 3.000 consumers between 18 and 65 years of age were surveyed representative of the population. In other areas of entrepreneurial activity, on the other hand, consumers demand massive transparency. What exactly do consumers want to know from companies?
In practice, they should be betrayed at first glance where to hide the information. And that should naturally be extensive, but not too much so as not to confuse the user. More does not offer a website. Or does it? Dr. Meinald Thielsch of the working unit for Psychological Assessment of the University of Münster (WWU), sees it differently: "Aesthetics play in evaluating sites play an important role."
Idealized Grill friends in Germany fire in the summer months, every two to three weeks a charcoal grill on, throwing mostly sausages and pork on the selfsame, gather two to four like-minded people around and let the man in the house act as "grill master" - these are the results of a current survey, the online market and opinion research institute under Marketagent.com 1.000 members of his online access panels to one - on summer days - has performed literally hot topic.
With Google+ the search engine giant has launched a compelling competitor to Facebook and Twitter. The social network is clearly designed and offers basic tools with which the receiver circuit can control content, reports the computer magazine c't in the current issue 16 / 11.