Background

Kids Consumer Analysis 2012

More money for the Kids

For the 20. Times the Kids Consumer Analysis (KidsVA) provides a comprehensive overview of the media and consumer behavior of the used 6,04 million children and adolescents aged up 6 13 years in Germany. The representative study is considered the leading study for young audiences in Germany. In addition, since last year, the group of respondents is expanded (4 million =) to the 5- and 1,37-year preschoolers. Here is also the media and consumer behavior in the center through which the parents gave detailed advice.

Read more

Gradual reintegration underused

Heart attack, cancer, back problems or depression - as usually is the diagnosis in workers who are on sick leave for more than six weeks in the year. Although they account for only about five percent of the approximately 3,9 million work disability cases in 2011, they were responsible for almost half of 51 million sick days, so the current health report of the Techniker Krankenkasse (TK). For personal blow comes a long break from work, which is often difficult to catch up again. Therefore, health insurance companies offer the so-called gradual reintegration.

Read more

AFC - Personal study 2012

If the food industry fit for the future job market?

The demographic development in Germany will restrict the supply located on the labor market, according to official estimates, the number of employed persons between 2008 and 2035 drops by -22%. The question of how to establish themselves in relation to other sectors as an attractive employer and acquire competent young professionals, is also suitable for medium-sized food industry. The AFC staff study 2012 "If the food industry fit for the future job market" is dedicated to this very subject and interviewed 200 top companies from the agricultural and food sectors.

Read more

The right amount of versatility for any business

Companies that are versatile and can changing market and environmental conditions respond rapidly in the global economy have a strategic competitive advantage over the competition. In Project DyWaMed the Fraunhofer Institute for Systems and Innovation Research ISI has for the first time empirically detected based on a survey of more than 200 high-tech companies, such as adaptability potential can be measured and what measures are appropriate to sustainably increase the adaptability of enterprises. The results were summarized in a brochure and also be in the form of an online benchmarking tools.

Read more

Success factors for the sales management

Thread the Sales Convention NORDAKADEMIE Elmshorn

The Sales Convention in NORDAKADEMIE Elmshorn is becoming increasingly popular with sales experts from Hamburg and Schleswig-Holstein. Was it last year 120 conference participants so found this time a more than 150 managers and professionals in the main auditorium of the University of the economy in order to learn about success factors for the sales management. Also in the third Sales Convention in NORDAKADEMIE had marketing expert and organizer of this event series, Prof. Dr. Lars Binckebanck, again invited many specialists from research, consulting and practice as speakers.

Read more

Only one in twelve companies studied specifically older employees

Consequences of demographic change are not yet considered by 40 percent of businesses as urgent

Despite numerous appeals from politics and business associations, only one in twelve companies looking specifically for workers over 50 years. The result of a study of the consulting and services firm Mercer and the Bertelsmann Foundation in 200 companies in Germany, Austria and Switzerland. Even after the transition to retirement with 67 only every second polled company expects future with more jobs for over 60-year-old.

Read more

Negotiation strategies: hardness wins - mostly

Study examines the success of different approaches - for coalition talks is not good compromise

Who uncompromising evident in negotiations so that drives better than representatives of a "soft" line usually. But that is not necessarily true when negotiating with the female sex is - then a strategy of mutual concessions possibly more promising. The show researchers the University of Lüneburg and the Westfälische Wilhelms-Universität Münster in a recent study. Another result: Uncompromising hardness can indeed be short sensible compromise the long-term cooperation but. For coalition talks as now in Schleswig-Holstein, this strategy therefore rejects probably less. The publication will be published shortly in the prestigious Journal of Management, but is already available online.

Read more

practice crises it helps to cope

Global trade in animals and food will rise in the coming years clearly closer together the world even closer. This will cause pollution, but also dangerous pathogens can spread rapidly around the globe. The agri-food industry, but also the public sector see thereby put enormous challenges, technical and organizational solutions must be developed, data and exchanged mainly knowledge.

Read more

As the family keeps a family in the grip?

Prof. Andrea Calabrò (30) explores the governance structures of family businesses

The business Chair of the Witten Institute for Family Business (WIFU) of the University of Witten / Herdecke has been filled with a native of Italy Prof. Andrea Calabrò. He is an expert on the research around family, especially with a focus on corporate governance and internationalization of family businesses. Already since April 2011 was Prof. Andrea Calabrò in Witten as Acting Chair active, now the appeal process has been finalized by the ministerial approval.

Read more