Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Consulting improvement - winner is EBL Naturkost before Naturgut and VollCorner
Animal welfare, waiver of genetic engineering and no preventive antibiotics - there are good reasons that speak for Bio. Supermarkets that specialize in the sale of organic products are, extremely popular, partly because customers feel well cared for. That the employee but not always so skilled are believed to now shows the recent study by the German Institute for Service Quality. The market researchers took service and advice of ten organic supermarket chains under the microscope.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
DLG Food Days in Darmstadt - How to respond to the crisis of confidence? - 450 participants from all food areas discussed in Darmstadt
"Confidence" is ranked by "Fresh" and "price" the third most important criteria when buying food. However, distrust almost 60 percent of Germans in the food industry. A number that startles and food producers must cause "to free themselves from the informational impasse," said DLG President Carl-Albrecht Bartmer at the DLG food days, the most 17. and 18. September took place in Darmstadt. 450 participants from all sectors of the food industry discussed over two days on current topics and strategies. In the center of the large plenary on the second day of the DLG Food Day focused on "food communication".
Depressive disorders belong to the European countries the most common diseases and go with most lived with severe disabilities live years accompanied. Depression is by far the biggest challenge in the field of mental illness in the workplace and about 11 percent of EU citizens suffer throughout their lives from depression.
Desk, keyboard and phone regularly clean / wash hands regularly and dry / check Refrigerator content
Hygiene is also on ordinary office workplace the A and O. Because of an average desk accumulate over time many bacteria that can affect health. Blame are, for example, their own hands or food scraps that fall into your keyboard crevices. "Especially in the cold season, it makes sense to put a focus on health at work. Regularly hands should be washed thoroughly paramount," explains Medical Examiner Dr. Wiete Hirschmann, art director of occupational medicine at TÜV Rheinland.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Nestlé Study: Consumers are increasingly interested in quality
The Germans look for when grocery shopping ever more and more closely at the quality. Here in four consumers already counts (26%) to the group of "Quality Eater", which place particularly high demands on the quality of food. In addition to good taste (89%) and high safety (92%), food for "Quality Eater" good for health (92%) must be and sustainability aspects such as animal welfare note (81%). So a key finding of the current study Nestlé "This is (s) t Quality", which has reacted, as in previous years with the Allensbach Institute of Food Group. Besides 1671 representative consumer interviews were additionally interviewed opinion leaders 120 31 and experts from German trading company by the then specialized group Nymphenburg.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Current consumer survey in cooperation with the agency "taste!" - How great is the loss of confidence in the food industry? Who do German consumers currently trust?
Results:
• Trust is an issue that counts - the German food industry is still in the best position compared to some other German industries. But: 60% distrust her!
Submitted by Thomas Pröller, meat-n-more on , Published in Law
Fresenius Seminar informs about new chapter in the IFS Food version 6 on
The latest version of IFS Food includes for the first time a chapter on product protection (Food Defense). Food producers who want to be certified according to the standard for food safety, must now meet a number of new requirements and are obliged to establish their own in-house system for product protection and to check regularly. All details of the Food Defense Section and tips for legally compliant implementation received IFS officers, managers and internal auditors at the seminar "Food Defense" the Akademie Fresenius at 18. September in Wiesbaden.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Representative study by Forsa and SAS: 62 percent of respondents ignore them directed advertising, see 76 percent advertising too little oriented to their needs
Most consumers are advertising an open mind - if this appeals to their personal needs. Right here, companies still much catching up to do. In addition, they do not draw on the potential offered by the Internet for marketing and customer loyalty, by far. These and other findings of a representative study of the market research institute Forsa on convergence in the sales approach, which has been prepared on behalf of SAS, the world's largest software manufacturer.
BGN sensitized managers for the issue of stress - action guide with checklists and recommendations
Mental illness is the leading cause of disease-related early retirements: In recent years 15 their share of 15,4 37,7 percent to percent, the cost of these diseases amount to nearly 27 billion euros. With the brochure "Do not bother with the stress" the trade association food and hospitality (BGN) has published a practical guide for managers that describes how to handle mental strain and stress as a management task and gives practical tips for everyday life. A corresponding guidance document, which is aimed at staff, was published last year. About one-third believes not endure until retirement
More than a third of employees in the EU report on stress-related health problems. Likewise, many employees in Germany are of the opinion that they probably can not practice until retirement age their work under the current requirements, says a study by the European Foundation for the Improvement of Living and Working Conditions in the year 2008 - and rising. In fact, long-term stress many serious diseases paves the way: Physical consequences such as tinnitus, back pain, gastrointestinal and cardiovascular problems are increasing, as typical diseases of the psyche, such as burnout, depression or anxiety. The question of what people will stress is complex, because the feeling of stress is unique and very different. One and the same object can for a stress mean while another finds them interesting challenge.
Heart attack, cancer, back problems or depression as usually is the diagnosis in workers who are on sick leave for more than six weeks in the year. Although they account for only about five percent of the approximately 3,9 million work disability cases in 2011, they were responsible for almost half of 51 million sick days, so the current health report of the Techniker Krankenkasse (TK). For personal blow comes a long break from work, which is often difficult to catch up again. Therefore, health insurance companies offer the so-called gradual reintegration.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Social Media for Business: What content works?
The new study of vi knallgrau, daughter of Virtual Identity AG, and the program "Journalism and Public Relations (PR)" FH JOANNEUM in Graz examines one of the most important questions about social media for business: What content works?
