Submitted by Thomas Pröller, meat-n-more on , Published in Law
New to schedule and adverse events
Actually, should for a year only scientifically tested and approved health claims (health claims) are on food packaging. It called for the schedule of European Claims Regulation. This piece of legislation is to protect consumers from dubious health advertising on food, which was the intention of the legislator. However, the scientific evaluation of health claims turned out to be a Herculean task for the European Food Safety Authority, EFSA. A Kassensturz nutritional science as it were with the question: Which nutrients can prove what health effects scientifically?
When employees become involved in key business decisions, they are more motivated and productive. This is the context of a recent study published by the Bonn Institute for the Study of Labor (IZA). In the behavioral experiment, the work performance increased by nine percent, after the parties could vote on the applicable remuneration model.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Deloitte report on consumer behavior in ten years shows significant factors
The diet or production and distribution of food will be a central theme in 2020 - so is contiguous sustainability megatrend of the next decade. Another factor which influences the consumer behavior crucial is the demographics. Not least for influencing social shifts in the emerging regions of the global consumption. In addition, the technological development and the increasing integration of the consumer, the supplier is forcing a new communication behavior. This reveals the Deloitte report "Consumer 2020" which allows using scenarios, companies and decision-makers today, to prepare for future challenges and to develop long-term strategies.
Gross earnings per employee declined by four percent between 2000 and 2010 in real terms
Wages in Germany between 2000 and 2010 lag far behind profit and capital incomes. Average gross earnings per employee have actually declined in real terms - after deducting inflation - over the past decade: 2010 was four percent lower than in 2000. This is the conclusion of the head of the WSI tariff archive. Reinhard Bispinck, in the new collective bargaining policy report of the WSI *. Seven times, 2001, as well as in the six years between 2004 and 2009, employees had to accept real-wage losses. Only in three years, there were real growth, most recently 2010. Difficult economic conditions and deregulation in the labor market have contributed to weak development of gross incomes in the 1990s. Thus, the Hartz reforms, which introduced the unemployment benefit II and enabled a boom in temporary employment, increased the pressure on the merits. The low wage sector in Germany grew.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Researchers at the University of Hohenheim develop Roadmap for organic products in the catering and hospitality
Food scares such as BSE have helped the organic boom in Germany to soar. But often the Bio-use is associated with problems and risks, so that restaurants and cafeterias often return to conventional products. Hohenheim researchers studied the reasons and now present a planning aid, which is designed to enable canteens, restaurants and Co., to make the right decisions in the organic planning. The Federal Ministry of Food, Agriculture and Consumer Protection funded the research project for three years.
The potential is great: The increasing number of consumers who obtain supplies at home with organic food, can outside the four walls, not be satisfactorily supplied with organic products frequently. Bio not yet heard in this area for long-term supply. Why is that and how the organic products should be designed to have long-term success, the Hohenheim researchers examined by Dr. Jana Rückert-John in a research project.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
SevenOne AdFactory is action / viewers find no placements / advertising High acceptance and strong image effects
Since early April 2010 product placements in German commercial television are allowed. ProSieben made the beginning and beamed at 10. April in frame of "Schlag den Raab" the first placement. SevenOne AdFactory has since implemented 20 product placement projects - including the integration of the brands Real and Siemens Electrogeräte at "Germany's Master Chef". The supporting research on SAT.1 show now provides the first effect values for product placement in the German market. The research department of SevenOne Media has it questioned 350 people. Viewers evaluate product placement positive
The hypermarket chain Real filled the pantry of budding chefs, from the participants concerned the ingredients for their recipes. Real-vans brought the food, as part of a task, the candidates also bought in a real supermarket. Researchers SevenOne Media could demonstrate a high acceptance of this product placements: 56 percent of respondents indicated that they have like product placements. Both the placed products of Real and the kitchen appliances and cooking stations from Siemens were perceived as authentic and even though they were clearly visible, they did not interfere. scored Especially with the fit of brand and format the Place- ment top values: 80 percent found Real as matching partners, 84 percent confirmed this statement at Siemens. Overall, product placement a very positive image profile.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Frankfurt historian shows striking parallels to the current discussion with debate in 19. century
Food scandals have in recent years - so it seems - reached a hitherto unsurpassed degree. The current dioxin scandal can once again the basic problems of modern food supply are visible, which are reflected in everyday life in scandal free times mostly little: Consumers are unlikely to be able to really assess food quality, they can reproduce only in a limited way, what they eat. However, this is not a novel feature of the present as it does believe the scandal coverage often. Rather, this issue was already in 19. Century - in the wake of the emerging industrialization. The recently published doctoral thesis "food according to standard" of Vera Hierholzer, researcher at the History Department of the Goethe University, this proves impressively.
Highly scientific-sounding product names, numerous quality seals and increasingly detailed packaging labels suggest conscious purchase decisions today, but ultimately they are fictions of rationality. Eating and drinking are determined by information asymmetries between consumers and food manufacturers and are therefore based on trust. The nucleus of this constellation already emerged during the time of the German Empire. The study by the Frankfurt historian, which was published by Vandenhoeck & Ruprecht in August 2010, shows astonishing parallels between current discussions and the broad public debates that began at the end of the 19th century.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Source: European Review of Agricultural Economics 36 (2009), 541-569
Quality production and sustainability make a holistic view of value chains required. Only if this work so that they pass reliably and permanently with the product even more information and where necessary "instructions", is made up of individual building blocks, a complete system. As such chains to organize themselves in contracts and in "sustainable" maintained, showing the conditions in six EU countries, the study of Christian FISCHER, Monika HARTMANN, Nikolai REYNOLD, Philip LEAT, César Revoredo-GIHA, Maeve Henchion, Luis Miguel Albisu and Azucena GRACIA (2009): Factors influencing contractual choice and sustainable relationships in European agri-food supply chains.
Medium-sized companies in the food industry are increasingly looking for high potentials
The strong upturn in the German economy has further fueled the competition for the best minds. A recent study by the University of Applied Sciences Erfurt shows that almost 50 percent of all medium-sized companies from the food industry surveyed nationwide are planning to hire high potentials in the next three years. "In the past, such personnel considerations only played a role at around 17 percent of companies," says study leader Prof. Dr. med. Steffen Black. The study was created as part of a practical project with students of the 2. Semester of the master program Business Management at the Faculty of Business and Logistics, where the professor teaches business start-up and SME management.
Explained goal is a strengthening of the decision-making level in the companies. Many entrepreneurs have just realized in the last economic crisis that it makes sense to spread responsibility across multiple shoulders and increase the creativity potential in the company. "Increased demands from globalization are also forcing a rethink in personnel policy," explains personnel consultant Carl Christian Müller of TOPOS Nuremberg, who accompanied the study.
Submitted by Thomas Pröller, meat-n-more on , Published in Business management
Recent study by the Fraunhofer IPA
How do companies deal with risks in procurement? How does the maturity level of risk management today? Such questions and more on risk management in procurement are answered in the study by the Fraunhofer IPA. Decision makers from the areas of purchasing, logistics and materials management can use the survey results to identify trends and to derive recommendations for action.
The study and answered currently important issues for risk management in procurement:
How important is risk management for the companies surveyed?
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Is Corporate Communications a recognized executive management discipline? This question is a research project of MHMK, Macromedia University for Media and Communication, after. The result: More than half of surveyed 60 Agencies Public Relations thinks that corporate communication is more of a repair operation as a recognized management discipline even in critical situations such profound change processes. The complete study is available for purchase at the free MHMK in Hamburg.
The study is a document that PR and communications management is a discipline that slowly finds its role in the leadership of organizations. Accordingly, the sector of PR agencies is divided into two camps: one camp sees itself first as a service provider, the other first as a consultant. They evaluated differently, the expected performance of communication for organizations of all: Around one third of surveyed agencies said that the behavior management for communication job belongs in change processes. "But if one assumes that the goal of corporate communications inwards mainly consists in the motivation, then it must be dependent on the availability of communication processes and instruments go," said Prof. Jan Lies, initiator of the study. "Because motivation is primarily of management behavior, work environment and incentives depends."
