Submitted by Thomas Pröller, meat-n-more on , Published in Law
Further increases in health problems in children such as tooth decay or obesity are a societal problem. Attempts to educate via labeling about health critical ingredients and animate to health compliant behavior should counteract these problems. But such references also affect children? And if so, how should they be designed? These questions are answered currently part of a research project on the "Kinderkaufladen competence" at the Department of Marketing at the University of Siegen.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Internet advertising works - and this in the long term especially. This showed Matthias Rothensee, advertising effectiveness research by Berlin market research company eye square on the Medientreffpunkt central Germany. In his presentation at a well-attended panel of industry meetings in Leipzig Rothensee spoke mainly about the need identified in his studies implied depth effect of online advertising. Accordingly, users accept them as such not true often and they can not remember specifically. Nevertheless, positive attitude changes to products are measurable. Therein lies the implicit effect of the psychologists. Brand images can thus online forms well. Even if the explicit effect be declining rapidly, the implicit keep longer. So Banner also act without clicking, says the researcher, especially for the brand image have so what am made online, important effects.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Marketagent.com reports results of a study on eating habits in Germany before
Marketagent.com, one of the leading online market research institutes in German-speaking countries, asked 1.000 members of its ISO-certified online access panel in Germany about their eating habits. The Italian classics pizza and pasta are mentioned most frequently when asked about favorite dishes. If only a snack is consumed, most of the respondents like it Turkish: The doner kebab is chosen here most often. With more than half of the respondents, a warm meal finds its way into the stomach once a day - preferably with the flavor “spicy”.
Germany lies in labor costs for the private sector continue to the middle group of "old" EU 15 - seventh behind major Northern and Western European trading partners. The new figures from the Federal Statistical Office show that the labor cost analysis, which recently presented the Institute for Macroeconomic Research (IMK) in the Hans Böckler Foundation for 2009 and the first quarters 2010, is also true for the entire year 2010. "The international competitiveness of German industry is outstanding, proven by the record numbers in exports," says Prof. Dr. Gustav A. Horn, Scientific Director of IMK. "However, this development has two sides: The long time relatively low growth of wages in Germany will strengthen the export sector, but there was little impetus to domestic demand, and it has contributed to the threatening imbalances in the euro area now we see although a slight. acceleration in wages and consumption, the recovery this year is no longer quite so unilaterally driven by exports. But a lasting turnaround is still pending. "
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
In early April, said the marketing manager of Vfl Bochum, Andrea Peschke, about 100 students in the lecture hall of BiTS why the Association has developed the first soccer Bundesliga club its own credo.
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
Marketing trends at the POS 2011
The year 2011, and what is considered one of the most important trends when shopping? The discount coupon! For insiders this is not a special surprise coupons for several years making a comeback, other classics are against increasingly in demand. The marketing experts UGW have the latest trends in POS marketing of food retailers compiled (www.ugw.de).
Submitted by Thomas Pröller, meat-n-more on , Published in Marketing
ARAG trend on World Health Day
Half of Germans Consider food scandals for the tip of the iceberg - 28,2 percent hold organic options for burden - 11,4 percent have changed their purchasing behavior principle
Work despite illness seems to be a trend of the modern working world. Health insurance companies have found that employees may even go into operation if the doctor advises them to stay at home. But what is scientifically behind the phenomenon of presenteeism? The Federal Institute for Occupational Safety and Health (BAuA) is the study "presenteeism: A Review of the state of research" for the first time an overview.
Submitted by Thomas Pröller, meat-n-more on , Published in Business management
Companies that are at least 50 percent in the hands of one family, finance their long-term investment and innovation projects often with short-term loans than non-family businesses. This gives them greater flexibility and helps to avoid excessive dependence on external investors. That short-term loans higher lending rates to be paid, take the family business to safeguard their independence thereby tacitly accepted.
Submitted by Thomas Pröller, meat-n-more on , Published in Business management
Survey of around 260 international business users of the tourism industry - Increased productivity by saving time - Positive effect on "work-life balance"
How change the use and applications of mobile applications and their progressive technology everyday and travel behavior of business travelers? What influence do mobile applications on the business trip, especially among management aspects, and what approaches to improve productivity they deliver? Answers to these questions is a recent study by the University of Heilbronn the Master's program "International Tourism Management" in the subject "eCommerce", which was presented at the International Tourism Exchange (ITB Congress) in Berlin. Worldwide, approximately 260 business users of mobile applications in the tourism industry - especially in the field of business travel - took part in the survey and provided information about their habits, desires and criticisms around the mobile phone. The research project was conducted in collaboration with ACTE Global (Association of Corporate Travel Executives), DuntonTinnus consulting and market research institute IPSOS from Prof. Dr. Manfred G. Lieb, Chair of Management and Business Management (organization, marketing) at Heilbronn University and Claudia Brözel researcher and teacher of "online Market Research" and "eCommerce" at Heilbronn University, performed.
Submitted by Thomas Pröller, meat-n-more on , Published in Business management
The new study by the Fraunhofer IAO includes fundamentals, practices and future potential of the technology monitoring. Using case studies, the authors illustrate selected methods that provide both support for long-term planning as well as for concrete technology decisions.
